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Think Pink!

Pink is now the colour to which you gotta switch!


There is one colour that is above all the trendsetter of the season – Pink. And a particular shade of pink, no cerise will do here, it has to be the softest, pastelest pink imaginable. Think sorbet, the prettiest kind. On T-shirts, in fashionable hotel lobbies and in our homes. Even K-Pop bands have their own shade. That’s how on trend this colour is this season. Versace has it all over their SS18 collection, from shorts and t-shirts to the cutest little summer 2 pieces.  As the famous song in Funny Face went:


Think pink! think pink! if you want that quel-que chose. 

Red is dead, blue is through, 

Green's obscene, brown's taboo. 

And there is not the slightest excuse for plum or puce 

—or chartreuse. 

Think pink! forget that Dior says black and rust. 

Think pink! who cares if the new look has no bust. 

Now, I wouldn't presume to tell a woman 

what a woman oughtta think, 

But tell her if she's gotta think: think pink—!


Pink wasn’t always the choice for girls. Back in history, an article from Earnshaw's Infants' Departmentin June 1918 said:


“The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”


The popularity of pink increased in the 20th century; pinks became bolder, brighter, and more assertive, in part through the invention of chemical dyes which did not fade. This meant that pioneers of the new fashion for pink, resulted in the creation of the new wave of pinks such as Italian designer Elsa Schiaparelli. In 1931 she created a new variety of the colour, called shocking pink, made by mixing magenta with a small amount of white. She later launched a perfume called Shocking. It was sold in a bottle, in the outline of a woman's torso, said to be modelled on that of Mae West, at that time regarded as a symbol of sensuality. From then on, pinks were seen to be the colour for women, for female empowerment and femininity.

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It was only until the advancements of dyeing and fabric producting in the 50s that the mid century fashion for pink, in a more sugar coated form came to the fore.  So as interior furnishings follow the trend for dresses, so too did the new pinks that exploded like a paint bomb in a colour austere world.


And now the resurgence of mid century and THAT colour palette is exploding again. According to Marie Claire, the Pinterest home trend is skyrocketing at the moment. There’s been a massive surge in people looking specifically for pink interiors with saves skyrocketing to 1150%”

One of our favourite ‘get-away’ hotels in Paris, Vice Versa in the 15ar is liberally swathed in sensual soft pinks. The interior by accalaimed French lingerie’s high priestess, Chantal Thomass, is a vision of seduction. What would you expct for a hotel based on the 7 deadly sins. However, pink need not be used for sensuality.

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On the other side of Paris, is Hotel Bienvenue. In contrast to Vice Versa’s temptress, this is so prim and proper, it is like an extra from French farce, Huit Femmes. The delicate attention to detail and subtle hues are more in tune with the mid-centrury [even though it is more deco] feel we are now craving. The considered delicacy, softest sugar almond hues and gentle tailoring of the drapes immediately make you want to board an Air France and upon your return home, redesign your boudoir. Such is the jaw dropping beauty of this, designer Chloé Nègre firmly rubber stamped pink back onto the landscape.


So this season, if you want to be a follower of fashion, you ‘gotta wear pink’. Man, child, girl or mature lady. It doesn’t matter. Extend it into your home, embrace, let it be your reason for life, at least for this season. On walls, soft furnishings, or a 50s chic Parisienne boudoir, let the colour guide you. Here are a couple of our favourite shades for that extra special look.